THE MORELLI MUSEUM

A family saga, a community story

One hundred and ten years of history beating without interruption in the heart of a community that has become so attached to a company that it has almost merged with it. Safeguarding the roots of a region that becomes a true testimony, to understand the present and aim for an innovative future.

The timeless charm of different worlds blending together, from collecting to the bond with Piaggio, all the way to war relics. When you walk in, it feels as if time has stopped. These are just some of the many good reasons to come and visit us.

And the others? Come and discover them! Experiencing them in person is something else entirely.

Liquorificio Morelli
Museo Morelli

History, preserved intact

Worn floors, shelves loaded with memorabilia, equipment for liqueur production, bicycles and motorbikes. Here it feels as though time has stood still. As you walk in, don’t be surprised if it seems you can hear the voices of those who once lived and worked in this landmark place for Peccioli and beyond.
Step into the office of Leonello and Dante Morelli, the control room from which liqueurs appreciated all over the world once set off.
Pause to listen to the sound of the old machines used to make liqueur. Take in one of the first televisions in human history, linger over the boxes of gunpowder or, if you prefer, let yourself be seduced by the endless collection of magazines from the period.
These are artifacts still intact, immersing visitors in the past and opening doors to understanding the present. Objects preserved exactly as they once were: without artifice, without modern superstructures. Because genuineness is a family trait.

Collecting, an endless passion

Cameras, models, jars still filled with barley candies, war rattles. In the Morelli family Museum, every object continues to live a story waiting to be told. An endless passion — that for collecting — which has literally saved pieces of collective memory.

So, turn left. Lose yourselves in the wall of magazines, brush your fingers across the keys of the typewriters, observe the objects hanging on the walls. Then move straight ahead and admire the collection of vintage bicycles and motorbikes, the same ones used by the more than 25 workers of a company founded in 1906.

Museo Morelli

The bond with Piaggio

Not only liqueurs of the highest quality. Over the decades, the Morelli family has built a special bond with another major company in the area: Piaggio. When you enter, you can admire (and even try) the legendary Vespas. Because the bond with the territory, now as then, is something serious.

An emotional tour

What you see is what there is: the Morelli family’s connection to truth could be summed up in this motto. And so, even the tour becomes a unique experience, developed to measure, following the particular needs of each visitor, without watching the clock.

The choice is yours: you can begin by immersing yourselves in the atmosphere of the Museum and then move on to the present-day Distillery (or vice versa), where you will be welcomed by tastings of all kinds. Enjoy our liqueurs in all their purity or try them skillfully blended with the fragrance of pasta, cantuccini and panettone. Meanwhile, let us explain the difference between today’s production techniques and those of the past.

Whichever route you choose, it will be an injection of unique and different emotions each time, because it is tailored just for you.

Want to challenge yourselves completely? Rent one of the Museum’s vintage motorbikes and ride through the surrounding roads: like entering the past through the main door.

Morelli Distillery Museum: much more than just a museum.

Museo Morelli
Museo Morelli

The old commercial

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