Liquorificio Morelli uses cookies, mobile device identifiers, tracking URLs, log data and similar technologies to provide, protect and improve your experience on this website. This Cookie Policy (“Policy”) explains how and why we use these technologies, and the choices available to you.

Why these technologies are used

We use these technologies for several purposes, for example:

• To allow you to access and use the features of the website.
• To enable, facilitate and optimize the operation of the website.
• To better understand how you browse and interact with the website and to improve it.
• To show you more relevant content (e.g. advertising).
• To monitor and analyze the performance, operation and effectiveness of the website.
• To enforce the legal agreements that govern the use of the website.
• For fraud detection and prevention, to ensure reliability and security and for investigations.
• For customer support, data analysis, research, product development and regulatory compliance.

Cookies: When you visit the website, we place cookies on your device. Cookies are small text files that websites send to your computer or other internet-connected devices to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return to pages you have visited before. They also help us provide a personalized experience and may allow us to detect certain types of fraud. In many cases, the information we collect using cookies and other tools is used in non-identifiable form, without reference to personal data. For example, we may use the information we collect to better understand website traffic patterns and optimize the experience on our website. In some cases, we associate the information we collect with your personal data using cookies and other technologies.

Activities strictly necessary to ensure the functioning of this Application and the provision of the Service: This website uses cookies commonly called “technical cookies” or other similar Tracking Tools to perform activities strictly necessary to ensure the operation or provision of the Service. It is not possible to disable these cookies as they are necessary for the basic functioning of the website.

Other activities involving the use of Tracking Tools: There are two types of cookies used: (1) “session cookies” and (2) “persistent cookies”. Session cookies normally expire when the browser is closed, while persistent cookies remain on the device after the browser is closed and may be used again the next time you access the website.

In many cases you can manage your cookie preferences and disable the use of cookies and other data-collection technologies by adjusting your browser settings. Since all browsers are different, please visit the “Help” section of your browser to learn about cookie preferences and other privacy settings that may be available. Choosing to remove or reject cookies or to clear local storage may affect the features, availability and functionality of the website.

Flash cookies: We may use Flash cookies, also known as Local Stored Objects, and similar technologies to personalize and improve your online experience. A Flash cookie is a small data file stored on a computer using Adobe Flash technology. Adobe Flash Player is an application that enables quick development of dynamic content such as video clips and animations. We use Flash cookies to personalize and improve your online experience and to provide content for Flash players. We may also use Flash cookies for security reasons, to collect certain website metrics and to help remember settings and preferences. Flash cookies are managed through an interface different from that provided by your web browser. To manage Flash cookies, visit the Adobe website.

If you disable Flash cookies or similar technologies, you may not have access to certain content and features of the website.

Pixel tags, web beacons and trackers: Pixel tags, web beacons and tracking URLs (trackers) are small graphic images and/or small blocks of code embedded in website pages that allow us to determine whether you have performed a specific action, such as accessing certain pages or opening an email. These tools help us measure the response to our communications and improve our web pages and promotions.

Server logs and other technologies: We collect many different types of information from server logs and other technologies. For example, we collect information about the device you use to access the website, the type of operating system, browser type, domain and other system settings, as well as the language used by the system and the country and time zone where the device is located. Our server logs also record the IP address of the device you use to connect to the internet. An IP address is a unique identifier required by devices to identify themselves and communicate with each other on the internet. We may also collect information about the website you visited before accessing our website and the website you visit after leaving it.

We may also collect information on how the website is used, for example when we provide accessibility tools. The tools described help us improve the user experience and provide our services.

Device information: We may use information relating to the device to authenticate users. For example, we may use the IP address, browser information or other data provided by your browser or device to identify the device used to access our website. We may also use these device-related techniques to associate you with the different devices you use to access our content, including for fraud-prevention purposes and to better target advertising.

Third parties: The Controller allows third parties to collect the information described above through our Service and discloses it to third parties for commercial purposes as described in this Privacy Policy, including, by way of example but not limited to, providing advertising on our Service and elsewhere based on users’ online activities over time and across different websites, services and devices.

Third parties, including YouTube, install technologies such as pixels and SDKs on the website. These technologies (1) help us analyze how you browse; (2) market and advertise the services on the website and on third-party websites; (3) help us detect or prevent fraud or conduct risk assessments; and (4) collect information about your activities on the website, on other websites and/or about the advertisements you have clicked on. For example, to help us better understand how users use the website, we work with several analytics partners, including Google Analytics. To prevent Google Analytics from using your information for analytics, you can install the Google Analytics opt-out browser add-on by clicking here. In some cases, cookies are placed if certain criteria are met, such as logging into the third-party service on the same browser.

Third parties, including YouTube, may also use these tracking technologies to collect or receive information from the website and from other websites, and use this information to provide you with more relevant advertising and to measure the effectiveness of such advertising both on the website and on other websites and online services. Targeting and advertising cookies we use may include Google and other advertising networks and services that we use from time to time. For more information on how Google handles data in its advertising products, read here. For more information on targeting and advertising cookies and how to opt out of them, visit the Network Advertising Initiative opt-out page, the Digital Advertising Alliance opt-out page or http://youronlinechoices.eu. To disable Google Analytics for display advertising or to customize Google network ads, you can visit the Google Ads settings page. To the extent that advertising technology is integrated into the website, you may receive advertising content even if you choose not to receive personalized ads. In that case, the advertising content will not be tailored to your interests. In addition, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms. Users can disable the collection and use of information for ad targeting by updating their YouTube ad-settings and contacting the Controller at alexandra@liquorimorelli.it with a description of the request and relevant verification information.

Third-party social plugins: The website may use social plugins provided and managed by third parties, such as the YouTube Like button. As a result, you may send information you are viewing on a specific part of the website to third parties. If you are not logged into your account with the third party, the third party may not know your identity. If you are logged into your account with the third party, the latter may be able to link information or actions relating to your interaction with the website to your account with that third party. We encourage you to review the third party’s privacy policies to learn more about their data practices.

User choices: Most browsers automatically accept cookies, but you can change your browser settings to refuse cookies by visiting the “Help” section in the browser toolbar. Flash cookies work differently from browser cookies, and the cookie-management tools available in a web browser do not remove Flash cookies. To learn more about how to manage Flash cookies, visit the Adobe website and make changes in the Global Privacy Settings panel. Your mobile device may allow you to control cookies through its settings. For more information, please refer to your device manufacturer’s instructions. If you choose to refuse cookies, some parts of the website may not function as intended or may not function at all.

Data Controller contact details: L. MORELLI E FIGLIO SRL – Via Meucci 29/31/33, 56036 Loc. Montanelli Palaia (PI), VAT no. 00957820509, Email: alexandra@liquorimorelli.it – info@liquorimorelli.it, Tel. +39 0587/629044

(rev. no. 3 Jan 2024)